About Us // Sobre Nosotros
¡MIJA!
[mee-hah] Literally meaning “my daughter,” mija is used as a familiar and affectionate address to women, like “dear” or “honey,” in Spanish.
Hi, I’m Mija - or at least to my mum. I’m a British-Mexican fashion designer from London based in Perth, Western Australia.
In every place I’ve called home, fashion has meant something different. In Australia, it’s about relaxation and ease; clothes reflect lifestyle, from surfers to clean-girl minimalists. In Mexico, fashion is bold, playful, and deeply cultural - from the cowboy boots to the 'Fresa' look. In London, fashion is limitless - a constant reinvention, incomparable to anywhere else.
¡MIJA! is a celebration of all my worlds and the way they’ve shaped my perception of style. I hope that through my perspective on fashion, I can influence you as much as I have been.
Fashion is something everyone takes part in, whether consciously or not. Every day we make a choice in what we wear - or what we don’t.
I hope that by making the choice to wear ¡MIJA!, you are making the choice to be the dopest version of yourself.
On 22/09, we will be going to the bank together. Stay tuned.